The Best New Artist of 2024

ILLIT is a rising 5th-generation K-pop girl group under BELIFT LAB, formed through the survival program R U Next?. Debuting in 2024, the group quickly gained attention for their fresh visuals, addictive music, and dynamic performances, positioning themselves as one of the most promising rookie acts in the industry.

ILLIT’s concept blends youthful charm with a bold, trendsetting energy. Their music features catchy melodies, vibrant beats, and empowering messages that resonate with fans both in South Korea and internationally. From playful, high-teen-inspired looks to more mature and stylish stage outfits, the group showcases a versatility that keeps their image exciting and unpredictable.

Each member brings a unique talent to the team—whether it’s powerful vocals, captivating dance skills, or charismatic stage presence—making ILLIT a well-rounded group with strong chemistry. Their choreography often combines intricate footwork with expressive movements, turning every stage into a memorable performance.

Despite being newcomers, ILLIT has already built a strong global fanbase thanks to their engaging social media presence, relatable personalities, and consistent connection with fans. As they continue to release music and expand their artistry, ILLIT is shaping up to be a defining name in the next wave of K-pop.

BABYMONSTER is YG Entertainment’s powerful 5th-generation girl group, officially debuting in 2024 after years of high anticipation. Touted as the ‘monster rookies’ of K-pop, the group has already captured the world’s attention with their fierce performances, versatile music style, and undeniable charisma.

Comprised of members from diverse backgrounds—Ahyeon, Rami, Pharita, Asa, Rora, Chiquita, and Haram—BABYMONSTER blends powerful vocals, sharp rap delivery, and striking visuals into a cohesive force. Each member brings something unique to the group: from Chiquita’s youthful charm and stage confidence to Asa’s bold rap tone and Pharita’s elegant stage aura.

Their debut sound embraces YG’s signature hip-hop-infused style while incorporating modern pop and R&B elements, creating songs that are both addictive and empowering. The group’s performances are marked by razor-sharp choreography, confident expressions, and an energy that commands the stage.

Visually, BABYMONSTER stands out for their bold styling—mixing streetwear aesthetics with high-fashion elements—making them trendsetters for the next generation. Off stage, their approachable personalities, multilingual skills, and engaging interactions with fans have quickly built them a strong international following.

Even as rookies, BABYMONSTER has proven they have the talent, charisma, and star power to compete with the top acts in K-pop. With YG’s legacy and their own unique flair, they are poised to become one of the defining groups of their generation.